They have a great experience as they’ve seen things changing and have the overview, insights into the area of interest. They don’t have an experience like Boomers, but they have fresh opinions and unexpected ideas into the area of interest. They mostly rely on the traditional medium. They mostly rely on new media including digital media. They are adoptive and welcoming to digital media. 68% of them use the Facebook app and new media to socialize. They are born with digital media and have been using their parents’ mobiles and other gadgets since childhood. Almost 90% of them are on social media, accessing different websites and apps. Post-World War 2, Beginning of the Cold War, Hippie Movement, etc.Įvolution of Smartphones, Social Media, grown-up watching their parents’ financial struggles, etc.įor Boomers, life is predictable, aging is obvious, and they believe they cannot do anything about it.įor Zoomers, life is different, aging is avoidable, and they plan to live their fullest, even in their old age. The Boomers are the generation that was born in the times of 1946 to 1964, the era after the Second World War. Succeeding Silent Generation and before Generation X, Baby Boomers are the demographic cohort from the age of 56 to 74. William Strauss and Neil Howe coined the term.Īfter WW2, the fertility rate of children notably increased, which is why they are called Boomers.

Gen Z is born with digital media and has been using their parent’s mobiles and other gadgets since childhood. Almost 90% of them are on social media accessing different social media sites and apps.

Zoomer popshot